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As retailers continue to expand their omnichannel service offerings, they're increasingly turning to a traditionally underused resource: the brick-and-mortar store. Talk to enough retailers, wholesalers, and manufacturers, and they'll tell you that building up their omnichannel fulfillment networks is imperative for maintaining market share.

But dig a little deeper, and you'll soon realize that omnichannel retailing is not a single bullseye target, but rather a diverse mosaic of operations that can include everything from shuttling inventory between brick-and-mortar storefronts to offering BOPIS, or 'buy online, pick up in store,' services. Many practitioners have traditionally defined 'omnichannel' as 'distribution from anywhere,' including the distributor's distribution center (DC), direct from the supplier, or shipped from a store or third-party logistics partner (3PL). But today, the term 'omnichannel' seems to have almost as many definitions as the number of players in the marketplace. What percentage of your direct retail revenue comes from each channel? To learn more about the current state of omnichannel fulfillment practices, Supply Chain Quarterly's sister publication DC Velocity teamed up with ARC Advisory Group, a Dedham, Massachusetts-based management consulting firm, to conduct an industry survey. Respondents answered 32 questions about their approach to meeting current challenges in omnichannel commerce, with a focus on order fulfillment and, especially, the changing role of the retail store in helping companies deal with a surging tide of online orders. (For more information on the study, see the sidebar.).

This year's omnichannel study was conducted by ARC Advisory Group in conjunction with Supply Chain Quarterly's sister publication DC Velocity. ARC analyst Chris Cunnane oversaw the research and compiled the results.

The study explored current challenges in omnichannel commerce,with a focus on order fulfillment and, especially, the changing role of the retail store. Respondents included logistics professionals from a variety of industry verticals, who submitted answers during July and August 2018. As for the demographic breakdown, the majority (60 percent) of respondents sold goods through a combination of direct and indirect sales channels.

Another 30 percent sold merchandise through direct retail only, and the remaining 10 percent through indirect sales channels only. Download desain undangan pernikahan format cdr. A report containing a more detailed examination of the omnichannel survey results is available from ARC. For order information, visit.